Good morning Guest

Samsung concessions powered by BrightSign

BrightSign players chosen for premium Samsung concessions

Cambridge, UK, 8 May 2013. BrightSign™ solid state players supplied by UK distributor Pixels are powering video walls in premium Samsung concessions in prime Currys electrical retail outlets in the UK. The installation was commissioned by Cheil Worldwide on behalf of Samsung Electronics. Implementation and management is by audio-visual (AV) experts Freehand.


According to Mike Fabian of Freehand, “Samsung concessions are ‘shops within shops’ that provide customers with more opportunities to experience Samsung products and engage with the brand. Key to this was an upscale environment that would truly amaze people, excite an affluent audience and position Samsung goods as premium products that are differentiated from the store’s regular line up. BrightSign units provided the reliable, high quality playback that we required for this high profile application.”


Each of the UK concessions features a 2x2 video wall of 46” Samsung professional LCD screens promoting tablets, TVs, phones, white goods and other Samsung products displayed in the concession. The screens are driven by BrightSign HD220 networked players, ideal for playing looped digital content in a variety of multimedia formats. Freehand uses BrightAuthor software to schedule and manage content and the BrightSign Network to deliver updates and receive playback reports.


Commenting on their decision to use BrightSign players, Mike Fabian of Freehand said, “Samsung is a premium brand and equipped the concessions with their very best large format screens. BrightSign players are the obvious choice to power them, delivering crisp Full HD playback – reliably and daily - for years on end without fail.” He continued, “BrightSign’s BrightAuthor content creation software is straightforward and easy to use. For example, synchronising content across the four screens in each wall gave no issue. The BrightSign Network makes it easy to connect to and manage the players from our offices in Surrey, England. In short, a flexible and utterly reliable solution that is low cost and easy to work with. Pixels, our UK distributor, is a long term partner for Freehand, and their support is outstanding.”


Pierre Gillet, VP Europe at BrightSign added, “Samsung is a world leader in consumer electronics and the quality of its TV and video screens is legendary. We are proud that our solid state players have been chosen to deliver content to one of their largest HD screens in a premium showroom environment.”


Content for the screens is created by Samsung creative and media agencies worldwide in a variety of moving and static image file formats. It is collected and consolidated by Cheil Worldwide and delivered to Freehand who schedule the playlist.  The concessions are 10m x 10m units leased from Currys in prime locations throughout the UK.


About Freehand

Freehand Limited was established in 1986 by Chris Wright providing high-end "computer-graphic based solutions for graphic design. Over the past 26 years our product range and focus has changed dramatically as Freehand is always at the "bleeding" edge of technology. The company has gone from strength to strength, driven by technical insight and the desire to deliver high-value solutions which achieve optimum results for our clients.


For more information, please visit:


About Pixels

Pixels specialises in supplying HD and standard definition digital media players and visual display technology for the digital signage, professional AV, presentation, broadcast and information display markets.  Pixels is an authorised distributor for BrightSign and has been supplying and supporting BrightSign’s products to the UK and European markets since 2009.  Call +44-1582-515253 Contact: Norman Garland:


About BrightSign

BrightSign, LLC, is the market leader in digital signage players. Based in Los Gatos, California, the company develops products, software and networking solutions for digital signage. BrightSign solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. Online information about BrightSign units is available at


For US sales inquiries, please contact or call +1-408-852-9263. For European sales inquiries, please email Pierre Gillet: or call +44-1223-911842. Follow BrightSign at and


BrightSign and the BrightSign logo are registered trademarks of BrightSign, LLC in the United States and other countries. All other trademarks are trademarks or registered trademarks of their respective owners. Specifications subject to change without notice.